Sunderland's commercial partnership start is one of the most significant steps in the club's history, as it has brought new levels of investment and support to the team.

The club's commercial partnerships have been growing steadily over the years, with Sunderland FC becoming a major player on the commercial front. The club has signed up several major sponsors, including Emirates Airline, which has been a long-term partner of the club.

In addition to these partnerships, Sunderland FC has also expanded its range of commercial activities, including licensing deals, merchandise sales, and events. These initiatives have helped the club to generate more revenue and increase its financial stability.

The promoted side's commercial exploration is another important aspect of the club's strategy. Sunderland FC aims to develop its commercial opportunities by exploring new markets and sectors that could benefit from the club's brand and reputation.

To achieve this goal, the club has established a dedicated commercial department, which works closely with other departments such as marketing, sponsorship, and event management. The department focuses on identifying new opportunities for commercial growth and developing strategies to capitalize on them.

Overall, Sunderland FC's commercial partnerships and promotion efforts have played a crucial role in the club's success. By leveraging its brand and reputation, the club has been able to attract new sponsors and generate significant revenue. Additionally, the club's focus on commercial exploration has helped it to expand its reach and appeal to new audiences.